RadostinaRado Stoycheva
Freelance Performance Marketing · San Diego, CA

Why
Rado

Fifteen plus years in digital marketing, more than 50 dealers served in the pool and spa industry, and one simple promise: You hire one person and get the whole marketing stack. Strategy, ads, automation, email, and the website that ties it all together.

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Radostina Stoycheva, freelance performance marketer in San Diego, holding a marketing award
SpaRetailer 30 Under 40
Honored in 2024 for leadership in dealer marketing
15+
Years in digital marketing
50+
Pool, spa, and outdoor living dealers served
10+
Websites launched
$100
Per hour, flat. No retainers required, no surprises

Well rounded, by design

Most businesses end up juggling an ads person, an email person, and a web person who never talk to each other. One strategist across every channel means nothing falls between the cracks, and everything is documented so it keeps working after the project ends.

All services →
Paid Media
Meta Ads · Google Ads
Full campaign builds, restructures, and rescues. I have navigated everything from account restrictions to platform migrations, and I optimize toward revenue, not vanity metrics.
CRM & Automation
ActiveCampaign · HubSpot
Pipeline setup, lead scoring, sales accountability automations, and onboarding systems. If your leads go cold in the CRM, this is where we fix it.
Email Marketing
Deliverability · Campaigns · SMS
DKIM, SPF, and DMARC authentication done right, plus campaigns and newsletters people actually open. Your email lands in the inbox, not the spam folder.
Web Operations
WordPress · WP Engine · Elementor
Site launches, landing pages, tracking implementation, and incident response. I have launched more than 10 websites and untangled plenty of broken ones.
AI Optimization
AI Search Visibility · Workflows · Content Systems
Getting your business found and recommended by AI assistants, plus AI-powered workflows that speed up content, reporting, and campaign production without sacrificing quality.
Creative Production
Briefs · Multi-channel assets
Promotion campaigns built end to end: Designer briefs, ad creative, email graphics, and Google Business assets, all sized and structured for each channel.
Recognition

Recognized for results and leadership

Honored across search, industry, and the San Diego business community, with deep roots serving more than 50 pool, spa, and outdoor living dealers.

Sandie Award · SEO

Awarded to Compass Digital, the agency I co-founded

LGBTQ+ Leader

Recognized by the San Diego Business Journal

SpaRetailer 30 Under 40

Honored in 2024 for leadership in dealer marketing

FAQ

Questions, answered

What does a freelance performance marketer do?

I plan, build, and optimize the marketing that drives measurable revenue: Paid media on Google and Meta, CRM automation, email marketing, web operations, AI search optimization, and creative production. One hire covers the whole stack.

How much does it cost to work with Rado?

$100 per hour, flat. No retainer is required, and you only pay for the work that gets done.

Do you only work with pool and spa businesses?

No. I have served more than 50 pool, spa, and outdoor living dealers, but the same performance toolkit applies to any business that relies on paid ads, a CRM, email, and a website to generate leads and sales.

What is AI search optimization (GEO)?

Generative engine optimization makes your business easier for AI assistants like ChatGPT, Gemini, and Perplexity to find, understand, and recommend. It builds on SEO with clear, structured, citable content.

Will my team be able to run things after the project?

Yes. Everything ships with documentation and SOPs, and all work happens in your own accounts, so you are never dependent on me to keep it running.

What kinds of engagements do you take on?

Part-time and project-based work: Campaign builds and rescues, CRM and email setups, site launches, tracking fixes, and ongoing optimization.

Let's make your marketing work

Tell me what you are trying to accomplish and I will tell you honestly whether I can help, what it will take, and how long it should run. Client-ready deliverables, clear communication, no fluff.

* Required
$100
per hour · freelance and contract work
  • No retainer required
  • Work happens in your own accounts
  • Reply within one business day
Currently taking on part-time and project-based engagements